Outreach, Marketing, & Recruitment Specialist : Wisconsin

Outreach, Marketing, & Recruitment Specialist

Based in Madison, WI

The School for Workers is the oldest university-based labor education program in the United States, founded in 1925. Part of the Division of Continuing Education, Outreach and Electronic Learning in the University of Wisconsin-Extension, the offices of the School are located on the scenic campus of the University of Wisconsin-Madison. Consistently ranking among the most livable cities in America, Madison is an ethnically and culturally diverse city of over 200,000 known for a lively arts scene, Big Ten athletics, excellent outdoor opportunities and a world-class university. Our web address is http://schoolforworkers.uwex.edu.

The Outreach, Marketing, Recruitment Specialist, under the direction of the Director and in collaboration with the faculty, is responsible for identifying opportunities and conducting outreach and marketing for the various types of department programs, including adult continuing education programs (residential and community sponsored programs), apprenticeship programs, union sponsored programs, labor management facilitations, and special regional conferences.

Duties include promoting the department and include outreach, planning, developing, implementing and evaluating marketing activities. These duties will continue to evolve as the transition of School for Workers back into the UW-Madison campus continues.

Summary of Responsibilities:

• Engage in outreach activities to develop and strengthen partnerships with local unions, regional union bodies, labor councils and federations, and community groups to raise department visibility and promote educational programs on the state, local, national, and international levels.
• Serve as first contact for potential clients and communicate with them in person and via phone, electronic media and letters
• Develop, implement, and analyze comprehensive annual outreach & marketing plans and budget.
• Conduct and document marketing activities, and develop reports analyzing trends and success of programs covering enrollments, hours, revenues and other program data sorted by subject matter, client groups, program types, etc.
• Lead and manage department web presence, including website and social media sites.

Required Qualifications:

• Self-starter, highly organized, and able to work independently and function well as a member of a team.
• Solid track record demonstrating excellent interpersonal, written, presentation, and management skills.
• Comprehensive knowledge of Microsoft Office and Windows-based computer applications, as well as database and web applications.
• Knowledge about and experience working with labor unions, non-profits, or other advocacy organizations.

Preferred Qualifications:

• 3 – 5 years’ experience in marketing or work with identified client groups.
• Experience using traditional and online marketing channels including interactive marketing and social media.
• Skills in identifying prospective audiences and assessing emerging needs for programming.

How to Apply
A complete application will include the following:

1. A letter of interest addressing applicant qualifications and experience as they relate to the responsibilities of the position.
2. A professional resume.
3. References will be requested if selected as a finalist. References must include names, email, addresses, and telephone numbers of three professional references including at least one current or past supervisor.

If you are a current UW Employee, visit your UW Self Service account, under Recruiting select Careers and enter 14384 into the main search field.

To Ensure Consideration
For assured consideration, complete applications must be submitted by June 21, 2018.

Please direct requests for information to:

Liz Nunez at
Elizabeth.nunez@uwex.edu

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Job Posting Courtesy of UnionJobs.com