How do I reach Union Leaders and Members?

800 741-2049 EXT 101

• Members of America’s top labor unions, enjoying the “union advantage” of better pay and benefits.

   

• Have median salaries that are 27% higher than salaries of non-union workers.

   

• Are 40% more likely than the general adult population to have household incomes of $75,000 or more.

   

• Include the traditionally hard-to-reach union leadership, who make major purchasing decisions on behalf of their union.

“...the youth of today are the labor union members, productive
workers, and taxpayers of tomorrow. Labor union employers and
governments all have a vested interested in their development
and advancement.” - John J. Sweeney - OECD Youth Employ-
ment Conference.

Marketing to Labor Union organizations has always been difficult to figure out. Unions are very fraternal and are loyal to certain brands. They also will turn against companies that do not treat employees or workers according to fair labor practices.

In order to reach Labor Union organizations you need;

1. A Labor Union endorsement. A union group you have already worked with.
2. A long term plan to stay in fron t of the Union on a regular daily basis. Tools to use are newsletters, print newspapers, email, websites and presentations at local meetings.
3. Get a member list. This is difficult to do because Unions rely on their memebrs for survival. They do not share their list but they will rent them out.
4. Make sure you co-market yourself with another company that has had success with marketing to Unions.
5. Always back up what you say to Labor Unions. Unions are loyal until they feel as if they have been lied to.

For more information on how to plan your  Labor Union marketing please contact Mike Maddy.
800 741-2049 ext 1

ADVERTISE TO UNIONS NOW