As cash-strapped consumers sell their gold to pay for everyday necessities, complaints against gold dealers have risen. The biggest offenders according to a recent tally on the Better Business Bureau's website, BBB.org, are companies advertising heavily to buy unwanted gold jewelry on cable television channels. One company had 271 complaints in the previous 36 months. Another had 94. The complaints range from pricing discrepancies and misleading advertising to customer service issues and claims for lost shipments.